Kierin NYC is launching in the UK, with a new digital campaign that gives customers the opportunity to design their own label. 

The brand is launching a pop up at London’s Boxpark Shoreditch, opening today.

The fun-filled, digital in-store experience includes an interactive graffiti wall. Customers are ecouraged to ‘draw’ on the wall, to design their own bottle label. Each unique label design will be printed and applied to the customer’s fragrance of choice. 

Mona Maine de Biran, co-founder and president of Kierin NYC says, “I love N.Y. and believe in the beauty of each individual. It is people, their diversity and energy, that make New York City what it is…Ours is a participatory, multi-sensorial approach, which makes it quite innovative for the fragrance industry and sure to appeal to people looking for a new kind of fragrance experience.”

Kierin NYC fragrances are all cruelty-free, toxin-free, vegan, sustainably sourced, and recyclable.

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